*produced at Saatchi&Saatchi

100 years after the last Paris Summer Olympics, water polo has come a long way, but building a large fanbase was still an obstacle to overcome. We created a pro bono campaign for Team USA Water Polo ahead of the 2024 Paris Games, highlighting the strides they've made, especially the women's team, who was not allowed to compete the last time the summer Olympics were held in Paris.

We created a social-first campaign, with video spots as the centerpiece, as well as promotional materials to get fans excited.

The campaign was an undeniable success. Social video posts alone generated over 300,000 views (6x the average video post) and even moved Flavor Flav enough that he became an official sponsor.

PRESS:
Flavor Flav Signs Five-Year Sponsorship Deal as Official Hype Man for USA Water Polo Women’s and Men’s National Teams
Why Flavor Flav Decided to Sponsor US Women’s Water Polo Team

CREDITS

CD: Matt Davis

Sr. Art Director: Tracy Rosen

Sr. Copywriters: BT Jackson + Shireen Beygui [me]