*This work was produced at ARGONAUT.

One Show 2019 Merit

Cannes Digital Craft Lions 2019 Bronze

ARGONAUT created Cricket Wireless’ first-ever long form holiday movie as their holiday campaign. We helped with conception and extensions for the spot.

We also created :06 cutdowns of the longform with specific review-style language targeted to their placement.

To build buzz surrounding the launch of the holiday film, we had our character participate in a live press junket, using real-time render capabilities, so they could interact directly with viewers.

Abridged clip of the Press Junket

To further the characters’ personas as actors, we created an US Weekly takeover, including ads that felt native to their “Stars-They’re Just Like Us” page

CRICKET_iMac-Cinema-Monitor-Style-Mock-up.png

We were given the opportunity to create a homepage takeover on IMDb for Cricket Wireless. Originally, we were briefed on creating a few banners to run on the site, but we chose to add in some fun animation and create a more immersive experience.

PR:

SF Egotist

The Drum 

2019 One Show

Credits

CCO: Hunter Hindman

ACDs: Kamil Kwalczyk + Shravan Hegde

Sr Art Director: Brittany Rivera

Sr Copywriter: Jacque Vavroch

Jr Art Directors: Allison Rinaldi + Mica Dieterich

Jr Copywriter: Shireen Beygui [me]