We created an ad campaign to launch Toyota’s new flagship vehicle, the Toyota Crown.

As part of our launch strategy, we created one :30 broadcast video spot (seen below).

We also created 5 targeted non-liner video spots to be used across social media and streaming platforms (seen below). Each of these spots featured language that would emphasize a particular feature of the Toyota Crown.

CREDITS

CDs: Robyn Stern + Jake Mikosh

Art Director: Tracy Rosen

Sr. Copywriter: Shireen Beygui [me]