Webby Honors 2024
Toyota-Crown / NY Times-Wordle Partnership in the Advertising, Media & PR - Auto & Auto Services

Webby Nominations 2024
Toyota-Crown / NY Times-Wordle Partnership in the Advertising, Media & PR - Game or Application

We created an ad campaign to launch Toyota’s new flagship vehicle, the Toyota Crown.

As part of our launch strategy, we created one :30 broadcast video spot (seen below).

We also created 5 targeted non-liner video spots to be used across social media and streaming platforms (seen below). Each of these spots featured language that would emphasize a particular feature of the Toyota Crown.

And finally, we employed a social media strategy to generate buzz around this vehicle, including using America’s favorite word game, Wordle.

CREDITS

CDs: Robyn Stern + Jake Mikosh

Art Director: Tracy Rosen

Sr. Copywriter: Shireen Beygui [me]