*Produced at Saatchi&Saatchi
To encourage donations to Dallas Pets Alive, a non-profit animal rescue, we wanted to show how they can give every “tail” can have a happier ending.
We reimagined beloved classics to showcase how they could have been improved with the addition of Dallas Pets Alive.
We also created literary-themed posters to remind people to donate to Dallas Pets Alive this NTX Giving Day.
CREDITS
CD: Matt Davis
ACDs: Lynn Born + Michael Buss
Art Director: Tracy Rosen
Sr. Copywriter: Shireen Beygui [me]