*Produced at Saatchi&Saatchi

To encourage donations to Dallas Pets Alive, a non-profit animal rescue, we wanted to show how they can give every “tail” can have a happier ending.

We reimagined beloved classics to showcase how they could have been improved with the addition of Dallas Pets Alive.

We also created literary-themed posters to remind people to donate to Dallas Pets Alive this NTX Giving Day.

CREDITS

CD: Matt Davis

ACDs: Lynn Born + Michael Buss

Art Director: Tracy Rosen

Sr. Copywriter: Shireen Beygui [me]