*This work was produced at ARGONAUT.

One Show 2019 Finalist

ARGONAUT created Cricket Wireless’ first-ever long form holiday movie as their holiday campaign. We helped with conception and extensions for the spot.

We also created :06 cutdowns of the longform with specific review-style language targeted to their placement.

To further the characters’ personas as actors, we created an US Weekly takeover, including ads that felt native to their “Stars-They’re Just Like Us” page.

CRICKET_iMac-Cinema-Monitor-Style-Mock-up.png

We were given the opportunity to create a homepage takeover on IMDb for Cricket Wireless. Originally, we were briefed on creating a few banners to run on the site, but we chose to add in some fun animation and create a more immersive experience.